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Luke Littler
Darts legend Phil Taylor and prodigy Luke Littler
BREAKING
Features
Time to read: 11 min
Bullseye generation: How darts is becoming more valuable
May 28, 2026
Athlete trade marks
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AI
Time to read: 5 min
The legal play behind athlete trade marks
April 23, 2026
Sideline Moves: Mbappe becomes ambassador of On
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Features
Time to read: 10 min
Sideline Moves: Luke Littler signs largest-ever darts agreement
January 9, 2026
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Latest News
Time to read: 3 min
Why Paddy Power’s darts sponsorship exemplifies sports and fan activations
January 6, 2026
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Features
Time to read: 7 min
How Soapbox delivered compelling sports stories with Joshua and Littler
January 2, 2026
image credit: Target Darts
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Features
Time to read: 8 min
How Target Darts is complementing Littler and its roster’s elite talent
December 22, 2025
credit: Target Darts
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Latest News
Time to read: 2 min
Luke Littler commercial profile grows with BoohooMAN partnership
March 21, 2025
Credit: Paddy Power
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Comment
Time to read: 5 min
Paddy Power’s Big 180 campaign hits £1m mark again amid Littler stardom
January 7, 2025
credit: Target Darts
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Features
Time to read: 7 min
How Target Darts elevated Luke Littler’s ‘undeniable’ superstardom
December 20, 2024
credit: Michael Potts F1/Shutterstock
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Latest News
Time to read: 2 min
Luke Littler scores KP Nuts sponsorship ahead of PDC World Championships
December 18, 2024
Darts star and gaming fanatic Luke Littler partners with Xbox
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Europe
Time to read: 2 min
Darts star and gaming fanatic Luke Littler partners with Xbox
December 12, 2024
Credit: Paddy Power
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Latest News
Time to read: 3 min
2024 PDC world championship final smashes TV and betting figures
January 5, 2024
BetMGM Premier League Darts Title
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Europe
Time to read: 2 min
BetMGM unveiled as the new title sponsor for Premier League Darts
January 4, 2024
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Deloitte approved falsified Abramovich accounts, BBC finds
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Partnership Playbook: Nestlé’s NBA deal, Relevent’s UEFA win and Uber Eats
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LIV Golf accuses DP World Tour of interference over player ban
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CONMEBOL swaps betting ads in Brazilian broadcasts after ban
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Netflix secures Spanish rights to the 2030 World Cup
Features
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026